“The Bridge To The Top of Google”
Did you know that 93% of all online experiences begin with a search engine and 75% of people never scroll to the second page of results?
SEO is a monthly investment, and the returns can be enormous when carried out by a professional.
Here at Edinburgh Design Co, we use “white hat” techniques that have been tried, tested & proven to work. This way our practices cannot result in penalties like unethical SEO methods can.
Do not allow your website to be buried in Google below your competitors. With our SEO services, you can rise through the ranks effectively and expand your business.
SEO stands for Search Engine Optimization. In simple terms, it means improving your website to increase organic traffic. Optimizing for search engines will ultimately bring in higher volumes & better quality traffic to your website. It is one of the most effective ways to increase online revenue.
Search engines such as Google and Bing use bots called “spiders” to crawl the web gathering information. This information is then fed through an algorithm and used to build an index of all websites.
There is much more to it than just adding the keywords you want to rank for to your website. While that is important, your website MUST be relevant to those terms you wish to be found for. Google’s aim is to return content to its user that is relevant and useful. Therefore, your website must have high-quality pages and content related to those terms.
There are hundreds of factors used in the algorithm to rank each website, some of them include:
• The number of high-quality links to your website
• Your website user-experience, especially mobile
• Your website loading speeds
• Keywords in your URL & meta titles
• Structure of your website
• Schema data
• Security of your website