SEO Agency in Edinburgh – How To Write Articles Like A PRO

SEO Agency Edinburgh

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If you don’t want to pay for SEO content (some SEO Agency in Edinburgh charge upwards of £350 for one article) then read my tips for writing.

Writing content that is optimal for not only search engines but users too is a specific skill. It can take up a lot of your time and be challenging. You have to pick the right topics and be good at writing them to keep your readers engaged. It’s not just like writing any other article, as you need to be aware of implementing specific SEO rules. 

Because of the length of time writing, articles can consume, a lot of people prefer getting SEO Agency in Edinburgh to write their articles for them. With our SEO packages, you can get up to four articles per month, one per week.

A well-optimised article with high-quality content has a greater chance of ranking towards the top of a search, whilst an article with the same optimisation but not so good content will have lower chances of ranking. 

What you need to do, if you want to improve your rankings is, improve your writing skills. 

Starting with these tips, you’ll soon know how to write an SEO-friendly article for your website! These are the tips and tricks SEO Agency in Edinburgh use to improve their articles.

SEO Agency Edinburgh - Edinburgh Design Co.

Think About It For 20 Minutes Before You Begin. 

Before you dive in and start writing, or typing, give yourself time to think about what to write. Start by writing down some topics and details you could cover in the article. I know some people start by writing and Title and others don’t write a Title until they’ve written the content first. It’s totally up to you and whatever works best for you. 

We recommend reading daily about digital marketing and SEO if you really want to learn more. As they are constantly changing, you need to keep up with them daily. When you find an interesting post or title related to your website, create a document and build a list of useful URLs. 

At the beginning of the month, read through your notes and choose a topic to cover. This way, you’ll not need to worry about coming up with ideas of what to write about! And you can really get stuck in the mud there. 

Before you begin writing the article, there are a few things you should ask yourself first: 

  • What specific topics will I cover in the article?
  • What is the goal your trying to achieve by writing this post?
  • How will your readers benefit from this article? 

Now you know what you’re writing about, and what’s involved, it’s time to start writing! 

Build A Structure For Your Article

Start your article by creating a clear structure. Splitting an article into various sections can make writing easier.

Your article should follow this order:

  • Introduction
  • Body 
  • Summary

Write down sub-topics for all three sections and what you want to cover. You want to make it as easy as possible to just go with the flow when you begin writing. Planned writing is much more efficient and faster than writing on the spot about specific topics. Planning prevents p*ss poor performances as the military say. 

Creating A Title For Your Article

The title is probably the most important part of writing an article. It is the part that needs to make people click on it in the first place. As mentioned above, everyone has different preferences on when to write their titles. Before or after, it is entirely up to you. 

Your title should: 

  • Be a maximum of 60 characters so it is shown without breaks in the search engines
  • Contain your target keyword
  • Relevant to the content
  • Be interesting enough for users to click when seen in the search engine
  • Contain a number
  • Capitalise the first letters of each word
  • Use power words
  • Have a positive or negative sentiment

“How To…..” and “10 Things….” always work well to get more clicks on your articles. You’ll learn along the way what works best for your website. You can always consult us, an SEO Agency in Edinburgh to learn more!

Proper Use of Headings

Headings will make the structure of your page, so you have to use them correctly. They are important because they help with readability AND SEO purposes. They help Google’s bots understand what your articles are about. 

Keep Your Sentences And Paragraphs Short. 

The best way to improve the readability of your articles is by short and sweet sentences. And only 2-3 sentences per paragraph. Nobody wants to read a big massive long chunk of text without any breaks in it. 

You can use formatting like bold, italics or underlining to make the text look less boring.

Internal And External Links

Internal and external linking is one of the main ranking factors. Although Google dance around the question, it’s true. You need to have good internal & linking with your keywords as an anchor text for those links. But take it easy with that, as too many can harm instead of help. You shouldn’t always use your exact keywords as an anchor text also, mix it up where you can. 

It’s frowned upon by Google to pay for external links to your websites, so always keep that in mind. 

The key is writing high-quality informative content that people will naturally want to link to.

Unlike us, most SEO Agencies in Edinburgh don’t have a wide range of high authority websites available

An internal link is a link to another page on your website like such:

An external link is a link to a different website altogether, like our friends over at:

Make Sufficient Use of Keywords

You will not get in trouble to have your target keywords (and variations) in your articles. In fact, you should! However, we do not recommend keyword stuffing. In other words, do not add keywords in the text for the sake of doing so. Instead, do it only when it is natural to read.

You should put your keyword in:

  • the title of the post
  • the beginning of the post
  • the main headings of your post
  • within the content of the post
  • in the conclusion of the post

If you are having trouble finding similar keywords, you should go to Keywords Everywhere or Ahrefs and search for your main keyword. These tools will help you find other relevant keywords and long-tail keywords. 

Each page on your website should have separate keywords. It’s very important that you DO NOT have two pages trying to rank for the same keywords. Unless you are an experienced SEO. 

The Size of Your Article Matters

The optimal size of an article for SEO is said to be around 2000 words. This is a daunting number for anyone who has a lack of time already, to write a 2000-word article on topics they don’t know much about? You crazy!

The good news is that it doesn’t always have to be 2000 words every time. As long as it is longer than 600 words you should do okay. But we would recommend that you always aim for over 1200 words for better results. 

Although, you should try writing a few longer articles every now and then.

If you are struggling or you just don’t like writing articles, we are an SEO Agency in Edinburgh that can provide up to one article per week! Just get in touch with us and we’ll take your problems away!

Meta Descriptions Are Important

The description for the search engine. Keep it less than 160 characters long, and relevant. You want to get your keyword in there too at least once. 

Use Images

Add images to your article and use your keywords as the Image ALT tag. These are also very important for SEO purposes. This is an important factor not to forget about, we see a lot of SEO agencies in Edinburgh not following this key procedure!

Get A Friend To Read It

Before you publish your article, it is important to let someone else read it first. Ask them whether they understand the main concept of the article, and invite them to correct any typos and grammatical errors. You can also get tools like Grammarly that help out with grammar and typos.

Or hey, even ask us to read over since we are an SEO Agency we can give you feedback on how you have done!

SEO Agency in Edinburgh – We Want To Help You

There you have it, there are my tips for writing an SEO article saving you have to go to an SEO agency in Edinburgh to write all your posts! Unless you don’t have the time to write 3-4 posts a month. In that case, why not contact us and see how we can help you write your content and rank higher on Google?

Have a look at our Pros and Cons of SEO.

We are a Web Design & SEO Agency in Edinburgh that offers a premium service to the Construction and Engineering industry. 

Contact Us today and see how we can help you.

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